Interesting article via JemimaKiss
“Just 30 per cent of people who buy an iPhone application actually use it the day after it was purchased, according to Pinch Media, which analysed over 30 million downloads from Apple’s App Store.
The numbers plunge from there: after 20 days, less than five per cent of those who have downloaded an application are actively using it. The drop-off is even greater for free applications.”
There are amazingly Apps on my iPhone that have never been used, but sit there just for the ‘what if one day I’ll need it’ factor. But then again they are the free Apps. The paid Apps get plenty of use, so I guess I’m going to skew their findings a little.