This is how to create positive buzz about your new killer toy.
“Frenzied demand for Apple’s new 3G iPhone” – The Guardian – UK
“Demand for the new 3G version of the iPhone has outstripped supply, and O2, Apple’s exclusive UK mobile phone partner, says it has run out of stock for customers wanting to pre-order the device before it goes on general release on Friday”.
Hmm now why would that be? Probably due to the best plan involving unlimited data and the phone is free, for about $70 – $120 a month less that what you’d pay here in NZ. Free Data!!!
Similar sentiments from The Times, and here
Now that’s how to create demand for a product.