This is right out of Marketing 101 don’t do’s.
Do not piss off the public so much that the only media attention leading up to the launch of a new cool tool is negative press.
That’s all it’s been all day, while Vodafone continue to put the positive spin on it. I still can’t remember the launch of a new car or toy in which all of the media attention is negative, there’s talk of protests and 2 online petitions were launched to get the product prices changed.
This from the countries biggest newspaper, The Herald in Auckland (for our international visitors whom flooded in overnight due to Apple2.0 blog – cheers).
“Cheap’ iPhone has costly catch”
It’s really infuriating that Vodafone is continuing the line that “Vodafone had more than 70 different phones and plans at any one time”, and this is a good thing? So, we’re not talking about the 70 other different phones. We are talking about the coolest gadget to come out of the Apple stable recently, and the only way to get it is to pay up to $6200 for it.
And what really bugs me about this, is that it’s given misguided fuel to the anti-apple brigade, whom falsely claim that it’s a rubbish tool, that windowze mobile is a good platform, that Apple things are always more expensive blah blah blah. All of which aren’t true, but the Anti-Apple myth has been re-soundly perpetuated over the last 24 hrs.
The only problem is that they seem to be concerned that the iPhone isn’t available as pre-pay. The pricing across the board is too much and that should have been addressed. If the iPhone was available pre-pay, one would assume that it would be full priced, and that data rates would be rather high.
Still good on them, and by 6:30pm this evening they’d gathered nearly 1000 signatures.
Any pricing plans are going to cause a stir. Thankfully we aren’t being screwed as badly as the Canadians are by Rogers.
But from The Heralds web site in reaction to the iPhone plan announcement there has been some signs of revolt. However as many people who bother to take the time to write comments have pretty strong views, this is of course only strong reaction from some people.
“This pricing proves New Zealanders pay far higher mobile costs than most civilized countries! AT&T have far better plans!, And Americans complain that they are getting ripped off! Our mobile rates have been to high for to long!”
And Canada thought they were getting reamed with their iphone plans?
Vodafone plans have sucked since they started forcing on-peak minutes with every plan.
Vodafone! bite me.
This put the nail in the vodafone iphone coffin for me. I’m sticking with my hacked imported edge iphone.
What a sad day for Vodafone – corporate greed reigns large. Must be a bit sad for the ‘team’ at Vodafone – all the hype and they can’t even keep their website up! And they’re a telco!
What do I think? I think Vodafone are a bunch of (oh wait I can’t say that out loud can I?). Serriously a 16GB iPhone on their 1GB plan will cost you at least $6349 over 24 months.
Ouch $6349, is a little steep, considering you could get a late model car for that price and drive around NZ instead of google maps and street view.