Still very early in the day here and The Herald’s online poll for the day continues the negative press about the iPhone (oh the humanity).
How’s this for a negative endorsement of your product’s price.
That’s right 3% people think it’s a good product at this price – hmmm?
This is right out of Marketing 101 don’t do’s.
Do not piss off the public so much that the only media attention leading up to the launch of a new cool tool is negative press.
That’s all it’s been all day, while Vodafone continue to put the positive spin on it. I still can’t remember the launch of a new car or toy in which all of the media attention is negative, there’s talk of protests and 2 online petitions were launched to get the product prices changed.
This from the countries biggest newspaper, The Herald in Auckland (for our international visitors whom flooded in overnight due to Apple2.0 blog – cheers).
“Cheap’ iPhone has costly catch”
It’s really infuriating that Vodafone is continuing the line that “Vodafone had more than 70 different phones and plans at any one time”, and this is a good thing? So, we’re not talking about the 70 other different phones. We are talking about the coolest gadget to come out of the Apple stable recently, and the only way to get it is to pay up to $6200 for it.
And what really bugs me about this, is that it’s given misguided fuel to the anti-apple brigade, whom falsely claim that it’s a rubbish tool, that windowze mobile is a good platform, that Apple things are always more expensive blah blah blah. All of which aren’t true, but the Anti-Apple myth has been re-soundly perpetuated over the last 24 hrs.
The only problem is that they seem to be concerned that the iPhone isn’t available as pre-pay. The pricing across the board is too much and that should have been addressed. If the iPhone was available pre-pay, one would assume that it would be full priced, and that data rates would be rather high.
Still good on them, and by 6:30pm this evening they’d gathered nearly 1000 signatures.
There is a suggestion that the iPhone will only be on account here in New Zealand.
First I was disappointed in that, but with the pricing that the phone will come in at $199NZD on a two year term, this isn’t going to be a bad thing.
Let’s just hope they are generous with the data packages, as that’s what I’ll be using it for.
The link to the article.
The rest of the story is interesting in that it discusses the implications of the Non-3G network in the rural eras and the possible hustle into the mix by Telecom once they have updated their network to 3G
Just in my inBox there’s the announcement from Vodafone that the iPhone will be $199NZD on a 2 year contract. That is stunning and I can live with that, the only problem is what is the contract and how much will it be? That’s not yet been announced.
So $199NZD that’s $159USD – Stunning, considering the pricing of other places.
On sale at 00.01 friday morning in Auckland, Wellington and Christchurch, and 9am for the rest of the country, and stocks are limited – goes without saying. So in a way I won’t be up at Midnight, the upshot is i’ll get a good nights sleep. I mean otherwise I’d have been up all night playing with the thing.
Vodafone has placed a Google Map of where you can buy the new iPhone.
It’s a start, but what a terrible situation for the consumer to be in. The iPhone is being launched this friday and there is no indication weather there will be the ridicilous pricing that has caused such a stir in other parts of the world, as reported by macrumors.com.
The pressure was too much for Sweden’s TeliaSonera whom changed their plans after the users were outraged. Things have continued to get worse for potential users in Canada, with the backlash against Rogers telco reaching 41,000 signatures (apparently Apple is displeased and will be shifting stock to European customers as a punishment – Steve Jobs plays one of the hardest games in town). While Rogers competitor over in Canada Bell Mobility, has introduced significantly lower data plans for the rival to the iPhone the Samsung Instinct which will be launched in two days time. Nice move, find disgruntled customers, offer them a good product at a lesser rate and supposedly win over customers (hmm Jobs will be fuming).
Meanwhile there was a stunningly terrible piece in the Sunday Star Times (New Zealand newspaper) by some unknown person (shockingly poor editorial blunder). It was full of inaccuracies and rather poorly researched. According to this author-less article the iPhone has already been on sale in the States with more than half a million being sold already. This is of course not true and the very first place to sell the phone will be New Zealand at the stroke of midnight this thurs/friday. And thankfully this article also has it wrong that the phone will only be available in Auckland, Wellington and Christchurch (a astoundingly silly move if it were true), the map clearly shows that the phone will be available over a few centres in NZ.
Lets hope that the article is partly right with the pricing. The article claims that the iPhone will be at the US price point with Vodafone free to add whatever tarrifs to that they desire. Well lets at least they have the price right, and that Vodafone is sensible in it’s pricing. However considering that Vodafone is offering broadband with a 1GB packet, I’m guessing that they will be very stingey. 1GB for broadband is a joke unless you are my mother-in-law and the odd photo in the email is the only thing that is going to test a 1GB data limit. Vodafone will need to offer some meaty packages, or if Telecom get’s it’s hands on the Samsung toy, there could be a mighty backlash.