Why Are iPhone Users Willing to Pay for Content?
“It may be no surprise that the best-selling computer book so far this year is “iPhone: The Missing Manual,” by my colleague David Pogue (O’Reilly, 2007).
But here is something that did surprise me: The most popular edition of this book isn’t on paper or the PDF file that O’Reilly Media also sells. It is the downloadable application for the iPhone, according to Tim O’Reilly, the chief executive of O’Reilly Media.”
Excellent article on NY Times on the sensitivity of price point marketing on the AppStore.
“The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. O’Reilly quickly dropped the price back down to the lower level.”
I have this book and I can vouch for it, excellent.