Tag Archives: Vodafone response

More negative media attention

This is right out of Marketing 101 don’t do’s.

Do not piss off the public so much that the only media attention leading up to the launch of a new cool tool is negative press.

That’s all it’s been all day, while Vodafone continue to put the positive spin on it. I still can’t remember the launch of a new car or toy in which all of the media attention is negative, there’s talk of protests and 2 online petitions were launched to get the product prices changed.

This from the countries biggest newspaper, The Herald in Auckland (for our international visitors whom flooded in overnight due to Apple2.0 blog – cheers).

“Cheap’ iPhone has costly catch”

http://www.nzherald.co.nz/section/1/story.cfm?c_id=1&objectid=10520666&ref=rss

It’s really infuriating that Vodafone is continuing the line that “Vodafone had more than 70 different phones and plans at any one time”, and this is a good thing? So, we’re not talking about the 70 other different phones. We are talking about the coolest gadget to come out of the Apple stable recently, and the only way to get it is to pay up to $6200 for it.

And what really bugs me about this, is that it’s given misguided fuel to the anti-apple brigade, whom falsely claim that it’s a rubbish tool, that windowze mobile is a good platform, that Apple things are always more expensive blah blah blah. All of which aren’t true, but the Anti-Apple myth has been re-soundly perpetuated over the last 24 hrs.

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Filed under iPhone News, Money, Vodafone

How to sell the iphone to NZ – not

Being a mac junkie, and eagerly anticipating the release of any iPhone in NZ, I spent the last couple of months watching the rumour mills to see what was brewing for the upcoming global release of the second generation iPhone.

All indications were that the new iPhone answered all of my criticisms of the initial release. Anyone who knows Apple though, knows that unless you really have to have it, wait 6-9 months and get version 2 of the product. The design will more or less be the same, just the insides will have new, bigger and cheaper features. The don’t let on, but Apple is stunning (at times) in responding to consumer criticism of products. So the new iPhone was going to be bigger, cheaper and packed full of features compared to the 1st generation. GPS, 3G and much larger storage were the selling features for me.

So leading up to the World Wide Developers conference in San Francisco, where the guru Steve Jobs (not the fake one) was making the keynote speech, all the buzz was about the iPhone and what would it pack and who will be selling it. The initial rumour in NZ was the it was going to be Telecom as their flagship toy for their new 3G platform, but personally thankfully that didn’t eventuate. Vodafone won the day.

The day of the WWDC came, the announcements were as amazing as the rumours suggested, full of features, GPS and 3G being the biggies. But the clincher was the price. Typical for Apple there was always going to be a price drop for the new toy, but half price was a show stopper – plans to come. How cool was it to see Steve Jobs standing in front of a cool map of the world with NZ zooming into place as one of the select launch countries for the iPhone.

So how did the two parties in NZ respond to such a huge tech announcement. Apple was typically flash and bravado.

Ok, cool what is the response from Vodafone going to be. Well be prepared to be underwhelmed. Go to the home page and look for the text link with a one page statement – what? It got a little better a couple of days later, you could register your interest – wow.

At least they were now showing us that they’ve registered that people are interested.

And that, has been more or less it. Meanwhile other countries are rolling out plans and revamping web sites to accommodate the massive public interest in the iphone.

I’ll update as soon as I hear anything.

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Filed under iPhone News, Vodafone